Toronto resident, Mark Higgins has enjoyed a prosperous career as a musician, restaurateur, concert promoter, and serial entrepreneur. For over thirty years, Mark has focused on a successful niche market, bringing festivals that feature Canadian and international headliners to communities across Canada. In 2011 he orchestrated Bobcaygeon, a phenomenon where an unprecedented throng of 27,000 fans from all parts of Canada and the US converged on the city of Bobcaygeon for local heroes The Tragically Hip. Universal filmed the concert and behind the scenes resulting in the Juno Award winning movie Bobcaygeon still on regular rotation for HBO and the Movie Network.
In 2014 Big Music Fest, one of the largest and most successful independent promotion companies in Canada, presented superstars Aerosmith, to a measurable 7 million dollar economic impact on the Waterloo Region. Combined with the success of 2015 this increased to 13 million over 2 years! Excited to unite the most innovative visionaries and influential leaders from the multi-billion technology and music industries in a shared space, Mark was the creator and integrity driven visionary behind FUZEnation Tech + Music Summit in 2016. Before a sold-out crowd Steve Wozniak and other icons from the tech and music world shared their stories about taking risks, and failing spectacularly on their journey to success. FUZEnation culminated with a concert headlined by one of the most hyped electronic artists on the planet Norwegian DJ prodigy KYGO.
In 2017 Mark’s newest initiative, Youth and Stars Success Walk speaks to the need to empower and engage youth, those who are looking for career advice to those who have fallen off the grid and could use the support of great helping agencies. Young people will join with professionals, including first responders, lawyers, teachers, doctors, all trades and sports and music celebrities and together will Walk For Success, Walk For Higher Education, and Walk to Empower Their Lives.
Projects & Initiatives
Youth and Stars Success Walk is a mission connecting youth of all ages, cultures and abilities with music and sports celebrities, doctors, teachers, first responders, politicians and community leaders and encouraging conversation between them during a citywide 4K walk.
The inaugural event was on September 30, 2017, with an estimated 2,000-3,000 Youth and Stars joining together to walk through downtown Kitchener, raising awareness of career opportunities, developing dialogue for higher education and recruitment, and encouraging expansion of skill sets.
Read more about Youth And Stars at youthandstars.com.
In honour of Gord Downie, Mark Higgins gathered autographs from Bryan Adams, The Tragically Hip, Blue Rodeo, The Arkells, Jann Arden, Counting Crows, The Sheepdogs, Sam Roberts Band, Sarah Harmer, Metric, and more than 40 others for a one-of-a-kind auction to benefit the Gord Downie Fund for Brain Cancer Research at Sunnybrook Health Sciences Centre.
The benefit raised $6,700 for the great cause.
Big Music Fest deemed a success by fans and organizers. Fans have been rocking out to different sounds at McLennan Park all weekend long. Festival president Mark Higgins says in total, around 50,000 people attended.
It was one of the most anticipated events in the history of Canadian music. The Tragically Hip, Canada’s most beloved rock band, was headlining a festival concert in Bobcaygeon—the small Ontario town, population 2,500, that inspired one of the group’s most popular and enduring songs. 25,000 fans from across North America and Europe would make the pilgrimage.
The concept of FUZEnation was developed by Toronto musician, concert promoter, and serial entrepreneur Mark Higgins. According to press material supplied by the event, Higgins “approached award-winning, Los Angeles live event expert, artist manager, and talent producer Rebecca Lambrecht Warfield to partner on the FUZE concept, knowing she would immediately see its international potential. Managing Steven Tyler among other clients with business partner and renowned veteran manager, Larry Rudolph at ReignDeer Entertainment, Rebecca was excited to come on board to launch the event.”